Trashformation Project (since 2020)

Art, made from recycle items.

Trashformation for FUTURE. 2025

5/13/20254 min read

"Trashformation" Celebrating life of Hakon Olaisen 2025

100x160, acryle, coffe capsules.

TRASHFORMATION 2

Art Movement for a Sustainable Future 2025

By Icon Zar de Mallorca – Mediterranean Artist & Art Activist

Subtitle: Reinventing Waste Through Contemporary Art

A bold collage merging oyster shells, coffee capsules, luxury real estate catalogues, and a delicate rose crafted from a discarded medical mask — a poetic contrast of decay and beauty.

2. Vision Statement:

“Trash is not only what we throw away — it’s also what we hide.”

TRASHFORMATION is a contemporary art movement that transforms physical and emotional waste into deeply symbolic, thought-provoking installations. These works serve as mirrors of modern life — reflecting hidden addictions, environmental neglect, mental health crises, and society’s escape mechanisms. Through art, what was once discarded is reborn as ritual, protest, and healing.

3. Why Now? Why This?

The Clock is Ticking

We stand at a tipping point — overwhelmed by plastic waste, ocean degradation, and unsustainable consumerism.

Business Meets Purpose

Corporations seek more than green washing. They need meaningful, culture-driven CSR strategies.

Art as a Cultural Catalyst

Art speaks where words fail. It shapes values, stirs emotions, and drives sustainable consciousness.

4. Thematic Art Series

Each body of work elevates discarded materials into icons of societal critique and emotional depth:

1. Coffee Capsule Series – Burnout & Dependency

Disposable office rituals become golden relics of modern exhaustion and routine addiction.

2.Medical Mask Roses – Vanity & Pandemic Trauma

Surgical masks, once symbols of fear and beauty procedures, are reshaped into fragile floral forms — reminders of collective vulnerability.

Social Cocaine – Luxury Obsession

Glossy property catalogues, cut to resemble currency, critique real estate fetishism and status addiction.

Oyster Shell Series – Gourmet Culture & Ocean Collapse

Luxury dining meets ecological cost — shells turned sculptures speak of indulgence and marine fragility.

Ash & Lighters – Addiction, Numbing & Escape

Smoker’s waste becomes minimalist relics of emotional suppression and social withdrawal.

Digital Desire – Hyper-Sexualisation & Isolation

Intimate disposable items are abstracted into raw meditations on commodities bodies and online loneliness.

Pharma Assemblages – Mental Health & Overmedication

Pills, and inserts merge into artworks exploring the silent epidemic of mental health struggles and chemical coping.

Hyper sexualization/ Sex Addiction

5. How Art Heals

Art is more than visual — it’s ritual, release, and reflection.

It:

Uncovers the subconscious

Breaks silence around taboo subjects

Transforms destruction into beauty

Offers a collective mirror for healing

6. Strategic Collaboration Opportunities

Local Businesses & Industries

Donate symbolic waste materials

Commission bespoke, sustainable artworks

Align CSR with authentic cultural engagement

Clinics, Pharmacies, and Wellness Brands

Co-create themed installations

Host healing art events around beauty, health, and mental wellbeing

For Art Lovers / Collectors & Galleries

This project for / Let´s get together:

Acquire unique, museum-worthy works

Become patrons of a socially urgent art movement

Foundations & NGOs

Increase visibility and impact

Partner for public art education, healing programs, and environmental initiatives

7. Proposed Partners & Foundations

Palma Aquarium Foundation

Save the Med

Cleanwave

Mallorca Preservation Fund

Fundación Reina Sofía

JoyRon Foundation

Nespresso & Coffee Industry Stakeholders

Medical and Aesthetic Clinics

Luxury Real Estate Firms

Fine Dining Chefs & Restaurants

8. Project Rollout: Mallorca First, Then Global

Phase 1:

Local production, cross-industry collaborations, and Mallorca gallery launch

Phase 2:

International exhibitions – London, Berlin, Miami, Basel, New York

Phase 3:

Corporate art commissions, environmental art fund, and global awareness campaigns

9. Call to Action

We invite:

Art Galleries to debut the TRASHFORMATION showcase

Sponsors & Brands to co-create cultural impact

Collectors & Patrons to invest in meaningful legacy art

Foundations & NGOs to partner for emotional and ecological healing

Let’s reimagine what’s broken. Let’s turn waste into legacy.

10. About the Artist

Icon Zar de Mallorca

Icon Zar is a Mediterranean concept artist with Slavic roots and over two decades of creative evolution. Based in Palma de Mallorca, her practice bridges contemporary art, environmental activism, and psychological storytelling. With nine distinct artistic periods and a career rooted in cultural reflection, Icon Zar is now establishing a Contemporary Art Museum and Art Fund dedicated to future-thinking, sustainability-driven art. Through TRASHFORMATION, she invites the world to see waste not as the end — but as the beginning of transformation, truth, and timeless beauty.

1. Social Cocaine (made from properties catalogues)/ Luxury Addictions

2. Hidden Roses ( medical masks)/ Sexual and Digital disoredrs

3.Secret Garden ( Coffee Capsules)/ Coffee Addictions

4. Gossip Oysters/ Gourmet Addiction and Travel

5. Smoking Addictions

6. Trashformation

7. Icon Zar is Ambassador for protection of Seahorses and collaborate with Palma Aquarium foundation and Joyron Foundation.

Icon Zar de Mallorca

Iconzar369@gmail.com

Instagram:iconzar.art

+34632056643